Monday 13 October 2008

8 months, nothing from the company to create its own brand

This is a still hard for young entrepreneurs in the real course of business. He experienced all kinds of hardships, nothing even to go to the establishment of the litter, to create their own brands, with a full 8 months time. He believed that the entrepreneurs can start the process of providing the best draw. June 10, 2003. SARS not yet completely over, I guess the failure to do business on the rest of the 700 money, in fear came to Beijing. The first high-level sit on the bus, watching the endless high-rise Beijing, I was sad waves, I have the place it? Under the car, my friend received a call Xiyuan. High-rise buildings in the back of a simple cottage, a friend said, pointing to a single bed: Tsai-feng, you have wronged you, we'll only squeeze a bed! I say a smile, I can have any requests? Time flies, the twinkling of an eye two weeks have passed and the talent to the market several times, each time to be more disappointing than the previous. Turtle feet of Putonghua, specialist qualifications, as a result of malnutrition face sallow face ... ... I am in the process of looking for work, but also maintained the habit of Aikan Shu. Once the candidate gap, I bought a magazine. Above the city of Nanning in Guangxi posted a businessman selling a high technological content of towels. Said that this towel can help dry up the hair on the water, do not have a hair dryer, hair does not hurt! I feel amazing immediately to the magazine caught phones, to find the product manufacturer, product performance to ask a Clear. I know this information earlier, the product was not yet in Beijing, Deputy. I want to hear agents, manufacturers agreed to the enjoyment of all, about a week after I got the product. First of all, in my own head a experiment to do, really good results. I took the product in the Gan Jiakou Building, Xidan business operators to taste Michael XD try to Wangfujing Street in the vicinity. At first a lot of business-to-product of this very interesting, but the prices are a bit out of the way. A more than 30 yuan! Because your prices, many businesses are afraid to purchase. In this way insist on facing the heat for a month, in addition to several neighbors, I am not a sell out. And my pocket even faster instant noodles can not afford to buy, eat a 5 cents of popsicles, I have hesitated for a long time. I own to set a bottom line, if I was still half a month of selling goods do not go out, go Jian Polan. Has been 11 days, or a not sold. In August, Beijing is one of the most heat. But often think of the future, I have heard of him chills. Really want a secondary education to people living Jian Polan it? Perhaps the day's no way you can. In the afternoon of that day, I had wanted to return to Xiyuan, Yinchayangcuo went so far as to take another car trip. Get off, the back of a station's outdoor sporting goods stores, inside the window to fill the numerous outdoor sporting goods. At that time, I laughed, not happy, is helpless laughter. With strong curiosity, I went. There's a good high-end merchandise! Thousands of good piece of clothing, bags and have thousands of dollars, usually used in more than 400 yuan flashlight ... ... There can be good business, more than 300 square meters of in-store a lot of people, cash register next to the counter crowded with people waiting for payment . When I looked afford such a scene, all of a sudden I had a towel in the store can sell the idea. In any case, how much time did not own, to the best marketing success, success can not have nothing to loss. Is not the worst I have not the product you! Try with a feeling I walked into the manager on duty at the office. After brief greetings, I go directly to a red herring. I say this high-tech materials contained in a towel and very simple to use, and stressed that it is very avant-garde fashion and products, if this store sales, to earn some money so that more than 30 ... ... Year-old manager of a store on the spot please female salesperson to do the experiment. The results may have conquered the bar manager, he was said to be 100. I can worry about the bad, pocket the money has not even 100, where the purchase money! I agreed, saying that over the past few days on the goods they send over. Xiyuan back to the car that day to live, I began to worry the. Think really funny, worry not sell goods, which also sold out worry. It is unlikely to borrow money, because we are at home in the rural areas, neighbors than we do at home is also poor. The night of that day, I can not sleep over and over again, how can we think of into the matter. The next day the sun because I did not sleep last night and appears to be abnormal, it seems that I only refers to the Hill to sell the mill use this against us. I am friends with the cream shampoo wash the hair and dressed very much in the spirit that came to the store. Today, I have to go step by risky move. Or by chance that the manager on duty. Have been met yesterday, did not speak so binding. I am the manager said, because it is new, we are taking orders for the system, you have the goods to be small, only 100 of our high shipping costs, but in order to open the Beijing market, we do not care so much, However, half of the cash must be prepaid. He also was sent to me by manufacturers of a good look at the samples sent to the manager and asked him to try again girlfriend this magic towel. The manager was pleased to accept that you lose some telephone instructions say. The manager inside the office phone for a while, when they come out with a smile, I knew the Youxi. After he told me that the first half of the deposit can, but must be delivered within 4 days. When I have to pay the other party to leave a cell phone, I was there ah! My inspiration, my students left a phone number. It got half of the advance, is a 11:30. I dare not delay the moment, from the outdoor sporting goods store that went directly to a telephone booth to call the manufacturers to account, I'll give you that the transfer can not take the air cargo, the other can not be said that, following representations made to the other side Reluctantly agreed. I am the repeated statements critical of the shipment, the other side of the trouble I hung up. They know where I was this life-saving business into the Zenmeyangzuo ah! I hope I hope that as the stars of the moon, I am finally on the third day of cargo into the afternoon, I gave the hot weather, the point about the goods, take the air above the tear marks. Came to the store, really Coincidentally, the youngest manager in there. I am pleased to greet him, he is also very pleased to say that I am very punctual. I have to help their sales of products to carefully set up the classification, and give full play to his eloquence, very detailed and I just returned from the Institute of manufacturers of products to give them knowledge. In a short span of more than 1 hour, and I have to sell the towel sales have become good friends, the next step for the sale of towels laid a good base-chu sales Mangwan just this side, from manager of the young, hand The balance, but also did not say anything to invoices and the like. But I know that the invoice is essential to the future of the business, the only task for the young manager that we can develop the vote. He said that after a large open it together. I hold back my heart ecstasy of window-dressing, that right! After opening with the can. God! If he really wants to re-check invoices how do I do ah! In any case, the business I am sure that the money earned, because the balance has been installed in my pocket, a! Tomorrow may finally Chidun pork face it! Instant noodles ah, you know? I am the mouth of the two vesicles are you blame ah! With this experience, I frantically search Internet cafes in Beijing the same store. And as long as the edge of stained campaign, I have a little shop they copy down the information, go to the second day of selling. During that time I would like a mad dog, full of bloodshot eyes, with a new one and a half old do not go wandering backpack. Then some goods, delivery times, sometimes to sell. A short span of one and a half months, I have accumulated in the hands of tens of thousands of funds, fully sampled, as a small businessman suffering and happiness. In doing this business, I also found some problems. Some are selling faster the second time the store when the purchase is not from me into them in accordance with the above address direct phone calls to manufacturers, as manufacturers from cheaper goods. In this case, and I have a number of manufacturers to negotiate, but not the results. I felt the seriousness of this matter. If manufacturers such as bad faith, I am in the hands of the business they are sooner or later, I determined to resolve this problem, because now I have the ability to solve. On the way I would like to change as a result of not abiding by the manufacturers, I bring credibility to the passive situation, I encountered a new on-line. One day I went to the Internet, inadvertently found Baidu has been in some similar products. It was found from a Beijing closer to the manufacturers also produce the towels. To stay on-line by phone immediately me to play in the past. Commitment to each other's hair samples came right away. From the relatively close to Beijing because I am on day 3 received the samples. We can see, the overall quality of design and technology, feel, color, geometric original manufacturers a lot of strong, and also offer lower one-third. I have decided to no longer do the manufacturers of the brand. Dahongmen I went there to find a small printing press, so that they refer to the packaging of Nanning to the goods to do my own packaging. Packaging made 10,000, spent more than 6000 yuan. Remove the need to re-purchase money, I have the hands of the balance. Goods back to the day, I carefully packed to the customers of the 100 towels. Wrapped in a towel, my tears to flow down. The world is nothing unachievable if there is. 700 from the beginning, I finally have my own products. Do a good job of packaging the next day, I excitedly went to the former lobby, where customers. You say, I now have a plant, which is my own products, not only improved the quality, not price the previous expensive. In this way, many customers returned to my hands. With the "11" long vacation draws near, outdoor sporting goods sales up gradually. Seize this opportunity, in one of the older generation of elected introduced, my business to the country's rapid shop in Guangzhou, Shenzhen, Chengdu, Xi'an, Lanzhou, Zhengzhou, Hangzhou, Xinjiang ... ... I have a distributor. Business developed in an unprecedented manner. In March 2004, I finally get a business license from the Treasury to move the CD out, only 3 to set up a personal small trading company. Flexor operator, to set up a company from nothing. Only a short period of eight months.

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